Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Night and weekend meetings and events are often required. If your hotel has conference rooms, you need to fill them when events are not taking place. Terms and Conditions, Because the hospitality industry is mostly made up of tourism and other experiential services, Bachelor of Arts in Hospitality Management. 1282 Concordia Avenue, St. Paul, MN 55104 Concordia University, St. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association. Hotel marketing requires professionals to understand a hotel's mission and goals. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. Marketing and Communications A Sales and Marketing Manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. The marketing team is responsible for converting prospects into paying guests and spreading the brand message. The Sales and Marketing Manager will also manage both the marketing and the sales staff and will perform managerial duties to meet the company's operations goals. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of traveling staff or visiting customers. Location and price are the two biggest … P: 1.855.641.2525 | E: onlineinfo@csp.edu, Copyright 2020 Concordia University St. Paul | That’s where brand awareness comes in. A hotel sales coordinator is rarely a 9-to-5 job. Your website should be appealing and include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. In the hotel industry, marketing depends on how you make travellers aware of your property and your sales tactics will be how you get them to book a stay at your property. Hotel industry standards are essential information for sales associates. Function # 1. Hotel sale managers have the option of venturing into public relations, marketing, or convention sales within the hotel industry. Packaging 7. Sales 5. Market Research: It means study of market, which includes forecasting, intelligence and statistics. As marketing manager, you must make it easy for customers to find out about your hotel. Customers may choose a hotel on the basis of many different factors, such as its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. The hotel sales executive’s role is important to the success of any hotel establishment. The job description below gives a list of the typical duties, tasks, and responsibilities to expect to be assigned by most hirers if you are seeking the position: The seven(7)department of a hotel are; Housekeeping Department Front Office Management Security Department Human Resource Department Food and Beverages Department Sales and Marketing Department Accounts Department The department is the one who make the hotel the best and rendered a good service and accomodation Post hotel details on destination websites and online booking sites to increase reach to your target audience. It is an important factor for the sale of products. hotel marketing – new technology New technology is an extraordinary help to the hotel in achieving this result. The main role of F&B department in hotel is to maintain high quality food, services and customer satisfaction. It serves as the face of your company, coordinating and producing all materials representing the business. As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. The responsibilities of each group are closely linked. A hotel marketer creates advertising and promotional programs for hotels and hotel chains. Privacy Policy | Customers choose hotels and other hospitality services for a variety of reasons. The online Bachelor of Arts in Hospitality Management at Concordia University, St. Paul offers courses in marketing, customer service and management, meaning you’ll get the practical skills you need to succeed. It also includes food cost control and managing overall operations of bars, restaurants, etc. CONCEPT DEFINITIONS Points-of-difference: refers to the attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a compet-itive brand. To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. The marketing department tells the sales staff what to emphasize and what sales tools is will use. 226 Hotel Marketing jobs available on Indeed.com. From location to facilities and perks, companies have to be sure that they’re providing what buyers are looking for. Have you purchased a Groupon for a spa weekend? Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. The role of marketers is to identify what factors make customers choose a particular hospitality service, and this requires extensive research. Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care. Each hotels local sales efforts are supported by corporate office sales executives who develop and implement new marketing programmes, and respond to specific market needs and preferences corporate marketing and advertising programmes are designed to enhance customer awareness and preference for 7 Days Inn brand and the 7 Days Club. A Sales and marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. Your marketing should largely revolve around: Spreading a brand message Adopting a unique voice A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. In many cases this means that they are marketing services rather than goods, and success hinges on creating the right feeling in the consumer. The Role of a Marketing Department The Marketing Department plays a vital role in promoting the business and mission of an organization. Marketing & Sales Every business requires promotion. Security Department: The security department of a hotel is responsible for the overall security of … One way to build relationships is through customer loyalty programs, which reward customers who regularly use a particular hospitality service. The various functions of sales department are: 1. Work with the event management team to schedule marketing to attract additional conferences and events. Review future booking levels to plan dates for promotions to increase occupancy rates. 770 Director of Hotel Sales Marketing jobs available on Indeed.com. Concordia University, St. Paul This is no small task when you consider all the options a traveler has, like hotels, motels, inns, B&Bs or peer-to-peer home shares. Often, marketing is a separate function from sales. An average hotel sales coordinator makes between $30,000 and $50,000 per year, as of 2009, with the concentration of jobs being held in tourist destinations, such as the coastal and mountain regions of the United States. Because marketing plays such an important role in the industry, it is important to choose a program that provides a strong background of business and marketing courses. Hotel Sales Executive Job Description Example/Template. Service 6. Repeat customers bring in a sizeable portion of revenue, so marketing strategy must be split between maintaining relationships with past customers while seeking out new ones. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Not only do repeat customers usually promote a service through word-of-mouth and social media, but they also create a stable revenue base. The internet is a fundamental channel for communication and management of clients’ relationships with the hotel, given that it offers the possibility of directly improving the hotels’ knowledge in this regard. Hotel sales coordinators work within a hotel's marketing and events department, supporting and coordinating the booking of hotel facilities. To ensure high levels of repeat business, good customer relationships are vital. Advertising 3. The best way to begin your career in hospitality management is with the right education. The marketing manager is also responsible for coordinating marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there. A sales and marketing department performs market research, develops promotional plans and manages personal selling strategies. Running special events such as gourmet weekends, or offering incentives such as one night’s extra accommodation when booking for a period, can help to attract more guests. Marketers want to ensure that brand recognition exists so that customers will use their services again and again. To establish a marketing strategy, it’s necessary to get closer to the … Research: Customers may choose a hotel on the basis of its location; its access to road, rail or air … Because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. Considerations. Companies in the hospitality industry use various methods to develop and maintain an effective marketing plan. How You Should Answer: Hospitality industry, hotel industry, role of marketing . The hospitality industry is no different. Sales and Marketing Division Because many small businesses don’t have the expertise -- or even need -- to pursue a classical marketing strategy, the sales manager handles marketing duties as … In any business, marketing strategy plays a key role in building a brand, alluring new customers and maintaining loyalty. Introducing incentives and offering incentives are just some of the ways that marketing professionals achieve this. Concordia University, St. Paul has been accredited since 1967, with reaccreditation given in 2018. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. 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